Proceedings of International Conference on Da'wa and Communication

Da’wah Ethics in the Digital Age: A Comparative Study of Preaching by Indonesian Female Preachers in Reaching Generation Z

Luluk Fikri Zuhriyah — 2026-02-24

The development of digital technology has changed the way female preachers convey Islamic messages, especially to Generation Z, who are known to be critical, visual, and very active in the online space. This study analyzes the application of digital preaching ethics by four Indonesian female preachers—Oki Setiana Dewi, Mumpuni Handayayekti, Halimah Alaydrus, and Neng Eem Marhamah—with a focus on strategies for reaching Generation Z. The methods used were literature review and digital content analysis on YouTube and Instagram platforms. The results of the study show two main patterns: (1) an adaptive approach that utilizes social media trends to expand the reach of the message, and (2) a selective approach that emphasizes the depth of the material while maintaining relevance to the audience and conformity with Islamic law. The analysis confirms that a balance between media creativity and ethical consistency can increase the credibility of da'wah while attracting the engagement of young audiences. This study contributes to the formulation of the Digital Ethics on Da'wah Framework, a framework that combines the principles of politeness, material accuracy, and contextual relevance as practical guidelines for female preachers in building effective and dignified da'wah in the digital age.

Child-Friendly Islamic Da’wah in the Digital Era

Ummy Chairiyah — 2025-12-26

This study aims to analyze the ethics, strategies, and challenges in the content design of child-friendly Islamic da’wah on the Yufid Kids YouTube channel. Employing a qualitative case study approach, this research explores how Yufid Kids designs visual and narrative content that aligns with Islamic communication ethics while addressing children’s psychological needs in the digital era. Data were collected through content observation, visual analysis, and a review of relevant literature on child-friendly media and digital ethics. The findings reveal that Yufid Kids employs da’wah strategies through animation, Islamic storytelling, and educational visuals that are engaging for children. However, challenges arise in balancing educational and entertainment values, limited creative resources, and competition with more popular non-educational entertainment content. This study contributes to the discourse on digital Islamic communication, particularly in formulating principles for designing child-friendly, ethical, and adaptive da’wah content in the digital media landscape.

The Impact of Genre Ambassador's Counseling in Preventing Early Marriage on the Instagram Account @Genre_Sukoharjo

Maulana Alfin Pratama — 2025-12-25

Early marriage remains a serious problem that impacts the health, education, and future of adolescents, particularly among high school students. This study aims to analyze the impact of outreach conducted by the Planning Generation Ambassador through the Instagram account @genre_sukoharjo in an effort to prevent early marriage. The study used a qualitative descriptive approach with data collection techniques such as observation, in-depth interviews, and documentation. The results showed that the outreach conducted through social media was quite effective in conveying the message of preventing early marriage, but there were still weaknesses in terms of interaction and optimization of features available on Instagram. The content presented was still less attractive to the main target audience, namely Generation Z, thus affecting follower reach and engagement. Based on these findings, more creative and interactive communication strategies are needed, as well as full utilization of social media features to increase the effectiveness of outreach. In conclusion, although outreach has shown positive results, communication development and innovation still need to be improved to achieve comprehensive changes in adolescent mindsets and behaviors.

The Use of Digital Media in Da'wah: Ethics, Theology, and Maqashid Shariah

Muhammad Basori — 2025-11-30

Da'wah in digital media is always understood as a communication activity, ignoring the fact that ethical awareness, religious motivation, and Sharia objectives are key elements in human actions. This study aims to examine the use of digital media in da'wah as a representation of a more complex dimension, from ethical, theological, and Sharia objectives dimensions. This qualitative study uses a literature review and hermeneutic approach, as well as ethical theory, theological philosophy, and maqashid sharia as its analytical framework. The findings of this study are: first, Islamic moral principles help provide a framework for assessing good and bad da'wah activities in the use of digital media. Second, Islamic theology is not only about a system of belief but also encourages the implementation of that belief in concrete activities, including da'wah in digital media. Third, maqashid syariah becomes the orientation of da'wah activities, so that any action leads to the common good. By following Islamic ethical and moral principles, Islamic theology, and maqashid syariah, da'wah activities on social media will become more ideal

The Implementation of Family Communication Patterns Based on the Revised Family Communication Patterns Theory in Simpang Sungai Duren Village, Muaro Jambi Regency

Arfan Aziz — 2025-11-30

Family communication is a fundamental element in building healthy and functional interpersonal relationships among family members. This research aims to analyze the implementation of the Revised Family Communication Patterns Theory (RFCPT) in family communication patterns in Simpang Sungai Duren Village, Jambi Luar Kota District, Muaro Jambi Regency. The RFCPT theory examines communication patterns based on two main dimensions, namely conversation orientation and conformity orientation, which form four family types: consensual, pluralistic, protective, and laissez-faire. The research method used is descriptive qualitative with data collection techniques in the form of in-depth interviews and observations of six families with varied social backgrounds. The results show that most families have a high conversation orientation, especially in families with a better level of education, which allows for open and participatory communication. However, families with a closed, one-way communication pattern and minimal emotional involvement were still found, especially in families with a high conformity orientation. Inhibiting factors for communication include limited time together, differences in gender roles, and strong patriarchal cultural values. Digital communication media like WhatsApp are starting to be used to support long-distance communication, but they are not yet fully utilized to strengthen emotional closeness within the family. This research affirms the importance of building balanced and supportive communication patterns to create harmonious family relationships that are adaptive to modern changes, especially in rural areas