FASHIONABLE STYLE AND ISLAMIC DA’WAH: A QUALITATIVE STUDY OF MUSLIMAH FASHION TRENDS THROUGH CELEBRITY NATASHA RIZKY
Abstract
ABSTRACT
This research examines the relationship between fashionable style and Islamic preaching through Muslim fashion trends which were popularized by the celebrity Natasha Rizky. Using netnography and content analysis methods, this research aims to understand how Natasha Rizky combines fashion aesthetics with Islamic values in the content she shares on social media. Data is collected from posts, comments and follower interactions on the Instagram platform. The results of the analysis show that Natasha Rizky has succeeded in creating a modern Muslim fashion identity, as well as conveying da'wah messages that are relevant to the younger generation. This research also found that the clothing styles displayed not only met aesthetic demands, but also reflected Sharia principles, thereby attracting the attention of the wider community. These findings highlight the important role of influencers in bringing the concept of fashion and religious values closer together, as well as the implications for people's perceptions of Muslim women's fashion in the digital era.
Keywords: Muslimah Fashion, Islamic Da'wah, Social Media
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