SWOT ANALYSIS OF THE SURABAYA CITY SOCIAL SERVICE PROGRAM IN THE DISTRIBUTION OF BUSINESS ASSISTANCE TOOLS FOR THE POOR AND PRE-POOR IN SURABAYA CITY

  • Gias Fatikhatur Rochma Universitas Islam Negeri Sunan Ampel Surabaya
  • Cita Argini Tiara Devi UIN Sunan Ampel Surabaya
  • Kharisma Khasanah Nur Awali UIN Sunan Ampel Surabaya
  • Ndia Rahma Hermayati UIN Sunan Ampel Surabaya
  • Sabila Afra Zahira UIN Sunan Ampel Surabaya
Keywords: SWOT Analysis, Economic Empowerment, Business Assistance Tools, Social Service, Poverty.

Abstract

This research examines the distribution of business aids by the Surabaya City Social Service, which aims to empower the poor and pre-poor. This research method uses SWOT analysis, which identifies strengths such as government support and training for recipients, as well as weaknesses such as inaccurate recipient data. Opportunities identified include technology integration and collaboration with the private sector, while threats include the potential for underutilized assistance. The results of this study show that the program has great potential in reducing poverty, but needs improvement in data verification, program evaluation, and tailoring assistance to local needs..

References

Anisya. “Program Bantuan Alat Usaha.” Wawancara oleh Kharisma, Gias, Cita Nadia, dan Sabila, 17 September 2024.
Bakar, A. (2017). Identifikasi Sektor Ekonomi Unggulan Kabupaten Mimika Provinsi Papua. Jurnal Kritis, I(2), 1–26.
Bissell, G. (2017). Management strategies: Organisational Behaviour for Social Work, 119–126. https://doi.org/10.2307/j.ctt1t891zp.14
Diatmika, P. G. S. R. (2022). Model Pemberdayaan Ekonomi Masyarakat Lokal Dan Peran 2022 Pemerintah (p. 214).
Doman, D., & Doman, N. (2020). Penerapan Prinsip Pembangunan Berkelanjutan dan Ekonomi Berwawasan dalam Peraturan Perundang-Undangan Penggunaan Kawasan Hutan dalam Rangka PSN Pasca Pengesahan Perpres 66/2020. Jurnal Hukum Lingkungan Indonesia, 7(1), 71–97. https://doi.org/10.38011/jhli.v7i1.222
Mashuri, M., & Nurjannah, D. (2020). Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing. JPS (Jurnal Perbankan Syariah), 1(1), 97–112. https://doi.org/10.46367/jps.v1i1.205
Menteri Keuangan. (2023). 3/PMK.07/2023 tentang Rincian Dana Bagi Hasil Cukai Hasil Tembakau Menurut Daerah Provinsi/Kabupaten/Kota Tahun Anggaran 2023.
Muhammad Amin. (2015). Permberdayaan Masyarakat Marginal dalam Perspektif Al-Quran. Pustaka Pelajar dan LABSA UIN Sunan Kalijaga.
Rangkuti, F. (1998). Analisis SWOT teknik membedah kasus bisnis : reorientasi konsep perencanaan strategis untuk menghadapi abad 21. In TA - TT - (Cet. ke-3). Gramedia Pustaka Utama. https://doi.org/ LK - https://worldcat.org/title/67812514
Widjajanti, K. (2011). Model Pemberdayaan Masyarakat. 12.
Widyastuti, S. (2017). Manajemen Komunikasi Pemasaran Terpadu. Journal of Nonprofit & Public Sector Marketing, 3(2), 23–36.
Published
2025-05-04
Section
Articles