TREND TRANSFORMATION TECHNOLOGY THROUGH MAHA DATA, IoT , AND ARTIFICIAL INTELLIGENCE IN DAKWAH MANAGEMENT
Abstract
The integration of big data, the Internet of Things ( IoT ), and artificial intelligence (AI) in da'wah management provides a modern and efficient approach to disseminating religious messages . Big data is used to collect and analyze data from various sources , including social media and digital da'wah platforms , to understand the needs of congregants and their behavioral trends . IoT automaton the management of mosque facilities , creating comfort for congregants through smart devices that adjust the physical environment based on the number of attendees . Meanwhile , AI enhances interaction through chatbot and personalized content recommendations .These three technology interact to create a relevant and immersive preaching experience , ultimately increasing congregational attendance at mosques . This research demonstrates that the application of advanced technology can strengthen congregational engagement and make preaching management more effective.
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