INTERACTIVE PREACHING TO YOUTH THROUGH SOCIAL MEDIA: THE PERSPECTIVE OF BRUNEI DARUSSALAM

Abstract

Digital da'wah is now increasingly accepted by all levels of society and is the main model for conveying Islamic teachings today. The use of the internet is also very important, especially among the younger generation who are the future of the country. In fact, this young group is also getting closer to religious knowledge through the cyber world, especially social media applications which are increasingly popular. However, the development of digital technology and the use of social media has invited various challenges to achieve the effectiveness of Islamic da'wah. Social media is seen as having the potential to provide information about the Islamic religion widely because of its fast and direct nature, especially young Muslims in the State of Brunei Darussalam who want to study and explore the teachings of the Islamic religion. Therefore, the effectiveness of interactive da'wah should be emphasized to ensure and create more people who moral and civilized.