Manajemen Pemasaran Pendidikan Tinggi Islam

  • Muwafiqus Shobri STAI Hasan Jufri, Bawean
  • Jasmani Jaosantia STAI Hasan Jufri, Bawean
Keywords: Marketing Management, Islamic Higher Education

Abstract

This paper is the result of a field study conducted at one of the Islamic higher education institutions on the island of Bawean, namely STAI Hasan Jufri Bawean. The focuses studied include; Islamic higher education marketing management, Targets to be achieved with Islamic higher education marketing management, and Barriers in implementing Islamic higher education marketing management. The approach used in this research is descriptive qualitative with interview, observation and documentation techniques in data collection and then analyzed by reducing data, presenting data and drawing conclusions after previously checking the data using persistence of observation, and data triangulation. The results of this study indicate that 1). Islamic higher education marketing management can be carried out smoothly by using a marketing mix strategy, 2). the target to be achieved with Islamic higher education management is to be able to attract a minimum of 200 new students and increase every year and maximal absorption of graduates in the job market according to the profile of the study program achieved., and 3). obstacles in implementing Islamic higher education marketing management consist of internal (college) and external factors (community and graduate users).

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Published
2021-12-28
How to Cite
Muwafiqus Shobri, & Jasmani Jaosantia. (2021). Manajemen Pemasaran Pendidikan Tinggi Islam. Proceedings of Annual Conference on Islamic Educational Management, 3(1), 746 - 761. Retrieved from https://proceedings.uinsa.ac.id/index.php/aciem/article/view/652