Investigating Hyperbole in The Selected Video of TheAliKoca Channel

Abstract

This paper examines the use of hyperbole and its meaning by a YouTuber on the YouTube channel, Ali Koca, in his short videos script. This research was conducted using the theory from Burgers et al. (2016) regarding the three elements of hyperbole: exaggeration, shifting of meaning, and related references. Moreover, Leech's (1981) theory of meaning about 7 types of meanings, starting from conceptual, connotative, social, affective, reflective, collocative, and thematic meaning is also used to better analyze the meaning of Ali Koca's hyperbolic sentences. Using a descriptive qualitative approach, this research analyzed Ali Koca's hyperbolic statements and contained meaning in six short videos selected based on the highest number of viewers with various short video themes. The research results showed that there were 6 hyperbolic sentences from the six selected short videos exaggeration and related references. Moreover, the researcher found 6 types of meaning, reflected, collocative, connotative, affective, social, and thematic meaning. This research shows that from the use of hyperbole, Ali Koca uses it to exaggerate what he says about events and people in his videos as well as deliver a casual narrative with passionate emotions.