Register Analysis of Language use by K-Pop Fans on Social Media

Abstract

There has been limited academic research on the online language use of K-Pop fans, particularly ARMY - the global fanbase for BTS, which is considered one of the largest in the world. This exploratory study aims to address the register and special language employed by fans in online forums and social media platforms, with the goal of generating insights into how linguistic devices establish connections and identities within virtual communities. Using a non-positivistic qualitative approach, the study will utilize AntConc, an online corpus analysis tool, to retrieve and analyze data from official BTS online posts. By revealing distinctive linguistic features of K-Pop fan discourse, including specific abbreviations and acronyms unique to the community, this analysis will shed light on the importance of shared language and cultural knowledge in fan bonding. The special vocabulary serves as a tool for fans to indicate their membership and consolidate their ARMY identity, functioning as a form of social capital. Ultimately, this research provides new avenues for exploring how language use shapes fan identity and culture, emphasizing the significance of both register and special language repertoires in fostering online communities.