Da’wah Strategy in the Digital Era
Abstract
Da’wah in the digital era is currently the most necessity and the latest trend because the global community, especially the younger generation, is very inclined to seek religious knowledge through new media. Social media is one of the media that is in great demand today because it has flexible nature and can be easily accessed through various social media platforms. This writing aims to analyze opportunities and challenges, as well as a social media strategy model as an effective digital da’wah media. The research method used is library research to analyze various library sources with in-depth analysis to analyze the formulation of the research problem. The results of the research show that social media is an effective digital da’wah media because it can transform religious knowledge to the audience; can be collaborated with other media; alternative media to disseminate audio content for both individuals and congregations; can be accessed safely and comfortably. The strategies used by preachers to manage digital da’wah through social media include recognizing the characteristics of the da’wah object, composing an attractive da’wah message, using appropriate da’wah methods, and using media according to the target.
Downloads
References
Anshari, H. Endang Saifuddin. Ilmu, Filsafat dan Agama. Cet. VII. Surabaya: Bina Ilmu, 1987.
Berita Harian. "Wanita Kerugian RM 45,000 Ditipu Bomoh." October 30, 2020.
George, Mary W. The Elements of Library Research. New Jersey: Princeton University Press, 2008.
Ghani, Zulkifli Abdul. "Cabaran Dakwah Islam di Era Siber." Jurnal Usuluddin 15 (2002): 133–142. Kuala Lumpur: Universiti Malaya.
______. "Imperatif Multimedia dalam Pembangunan Ummah." In Abu Bakar Abdul Majeed and Siti Fatimah Abdul Rahman, eds., Multimedia dan Islam. Kuala Lumpur: IKIM, 1999.
Haryanto, Joko Tri. "Perkembangan Dakwah Sufistik Persepektif Tasawuf Kontemporer." ADDIN 8, no. 2 (2014): 269–294.
Idris, Siti Ramzah. Diayah di Alam Siber: Ancaman kepada Kesejahteraan Gaya Hidup Muslim. Selangor: Imtiyaz Multimedia & Publications, 2016.
Ilaihi, Wahyu. Komunikasi Dakwah. Bandung: PT Remaja Rosdakarya, 2010.
Kasmani, Faizal, Mazni Buyong, and Muhammad Khairi Mahyuddin. "Dakwah Content and Its Method: An Analysis on Islamic Websites." Journal YADIM 9, no. 1 (2010): 35–62.
Mahmud, Ali Abd al-Halim. Fiqh al-Da’wah al-Fardiyyah. Al-Manshurah: Dar al-Wafa’, 1994.
Majid, Abdul, bin Aziz Al-Zindani, et al. Mukjizat Al-Qur’an dan As-Sunnah tentang IPTEK. Jilid I, II. Cet. I. Jakarta: Gema Insani Press, 1997.
Manaf, Aini Maznina A.. "Dakwah melalui Media Baharu di Malaysia: Peluang atau Cabaran?" Journal Al-Hikmah 10, no. 1 (2018): 119–128.
Mizan, Shaleh, A. Rosyad. Management Dakwah Islam. Cet. I. Jakarta: Bulan Bintang, 1977.
Muhyiddin, Asep. Metode Pengembangan Dakwah. Bandung: Pustaka Setia, 2002.
Nasution, Harun. Pembaharuan dalam Islam: Sejarah Pemikiran dan Gerakan. Cet. I. Jakarta: Bulan Bintang, 1975.
Noer, Deliar. Islam dan Masyarakat. Cet. I. Jakarta: Yayasan Risalah, 2003.
Omar, Faradillah Iqmar, Hazlin Falina Rosli, Nur Zakira Afnee Zakaria, and Nuraina Nabila Dundai Abdullah. "Hubungan Penggunaan Media Sosial dan Penerimaan Mesej Dakwah." In Proceeding of the 2nd International Conference on Management and Muamalah 2015 (2nd ICoMM), 181–191. 2015.
Rais, M. Amien. Cakrawala Islam: Antara Cita dan Fakta. Cet. III. Bandung, 1991.
Sarina, Y., Mohd Nizam, O., Md. Salleh, H., and Misha, T. "Parents' Influence on Children’s Online Usage." Procedia-Social and Behavioral Sciences, 2014.
Shaleh, A. Rosyad. "Management Dakwah Islam." Al-Insan 4, no. 1 (November 2023): 12.
Sunanto, Musyrifah. Sejarah Islam Klasik: Perkembangan Ilmu Pengetahuan Islam. Cet. I. Jakarta: Prenada Media, 2003.
Talib, Noor Azaian Binti Abdul, Mohd Yusof Abdullah, and Mohd Azul Mohamad Salleh. "Cabaran Dakwah Islam di Alam Siber." Journal of Social Sciences and Humanities, 2017.
Zed, Mestika. Metode Penelitian Kepustakaan. Jakarta: Yayasan Pustaka Obor, 2014.
Zulkifli, Mohd Amirul Akhbar Mohd. "Ironi Komitmen Terhadap ICT: Ancaman Blog di Malaysia." Jurnal Komunikasi: Malaysian Journal of Communication 27, no. 1 (2011).
Copyright (c) 2024 Proceedings of International Conference on Da'wa and Communication
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author(s) who publish with this proceeding agree to the following terms:
Author(s) retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.
Author(s) are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.
Author(s) are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).
The Proceedings of International Conference on Da’wa and Communication by the Da’wa and Communication Faculty of the Sunan Ampel State Islamic University Surabaya, Indonesia is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
