The Impact of Genre Ambassador's Counseling in Preventing Early Marriage on the Instagram Account @Genre_Sukoharjo
Abstract
Early marriage remains a serious problem that impacts the health, education, and future of adolescents, particularly among high school students. This study aims to analyze the impact of outreach conducted by the Planning Generation Ambassador through the Instagram account @genre_sukoharjo in an effort to prevent early marriage. The study used a qualitative descriptive approach with data collection techniques such as observation, in-depth interviews, and documentation. The results showed that the outreach conducted through social media was quite effective in conveying the message of preventing early marriage, but there were still weaknesses in terms of interaction and optimization of features available on Instagram. The content presented was still less attractive to the main target audience, namely Generation Z, thus affecting follower reach and engagement. Based on these findings, more creative and interactive communication strategies are needed, as well as full utilization of social media features to increase the effectiveness of outreach. In conclusion, although outreach has shown positive results, communication development and innovation still need to be improved to achieve comprehensive changes in adolescent mindsets and behaviors.
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