Child-Friendly Islamic Da’wah in the Digital Era
A Case Study on Ethics, Strategies, and Challenges in the Content Design of Yufid Kids YouTube Channel
Abstract
This study aims to analyze the ethics, strategies, and challenges in the content design of child-friendly Islamic da’wah on the Yufid Kids YouTube channel. Employing a qualitative case study approach, this research explores how Yufid Kids designs visual and narrative content that aligns with Islamic communication ethics while addressing children’s psychological needs in the digital era. Data were collected through content observation, visual analysis, and a review of relevant literature on child-friendly media and digital ethics. The findings reveal that Yufid Kids employs da’wah strategies through animation, Islamic storytelling, and educational visuals that are engaging for children. However, challenges arise in balancing educational and entertainment values, limited creative resources, and competition with more popular non-educational entertainment content. This study contributes to the discourse on digital Islamic communication, particularly in formulating principles for designing child-friendly, ethical, and adaptive da’wah content in the digital media landscape.
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