The Use of Digital Media in Da'wah: Ethics, Theology, and Maqashid Shariah
Abstract
Da'wah in digital media is always understood as a communication activity, ignoring the fact that ethical awareness, religious motivation, and Sharia objectives are key elements in human actions. This study aims to examine the use of digital media in da'wah as a representation of a more complex dimension, from ethical, theological, and Sharia objectives dimensions. This qualitative study uses a literature review and hermeneutic approach, as well as ethical theory, theological philosophy, and maqashid sharia as its analytical framework. The findings of this study are: first, Islamic moral principles help provide a framework for assessing good and bad da'wah activities in the use of digital media. Second, Islamic theology is not only about a system of belief but also encourages the implementation of that belief in concrete activities, including da'wah in digital media. Third, maqashid syariah becomes the orientation of da'wah activities, so that any action leads to the common good. By following Islamic ethical and moral principles, Islamic theology, and maqashid syariah, da'wah activities on social media will become more ideal
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