Da’wah Ethics in the Digital Age: A Comparative Study of Preaching by Indonesian Female Preachers in Reaching Generation Z
Abstract
The development of digital technology has changed the way female preachers convey Islamic messages, especially to Generation Z, who are known to be critical, visual, and very active in the online space. This study analyzes the application of digital preaching ethics by four Indonesian female preachers—Oki Setiana Dewi, Mumpuni Handayayekti, Halimah Alaydrus, and Neng Eem Marhamah—with a focus on strategies for reaching Generation Z. The methods used were literature review and digital content analysis on YouTube and Instagram platforms. The results of the study show two main patterns: (1) an adaptive approach that utilizes social media trends to expand the reach of the message, and (2) a selective approach that emphasizes the depth of the material while maintaining relevance to the audience and conformity with Islamic law. The analysis confirms that a balance between media creativity and ethical consistency can increase the credibility of da'wah while attracting the engagement of young audiences. This study contributes to the formulation of the Digital Ethics on Da'wah Framework, a framework that combines the principles of politeness, material accuracy, and contextual relevance as practical guidelines for female preachers in building effective and dignified da'wah in the digital age.
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