Netizen Reception of Gus Miftah's Preaching Content on the Gus Miftah Official YouTube Account
Abstract
This article is a report on the results of a thematic text analysis of 100 comments by netizens (mad'u) on Gus Miftah's official YouTube account entitled “Duo Gus Gondrong Viral! Gus Miftah Cinta Di Tolak, Gus Samsudin Bertindak”. Gus Miftah or KH. Miftah Maulana Habiburrahman is a preacher from Yogyakarta who is known for his eccentric, open style of preaching and his closeness to various groups, including those considered “marginalized” such as the nightlife community, street communities, and celebrities.This study uses thematic analysis and Stuart Hall's reception theory framework to examine netizens' (mad'u) reception of Gus Miftah's preaching on the Gus Miftah Official YouTube account about Duo Gus Gondrong Viral! Gus Miftah Cinta Di Tolak, Gus Samsudin Bertindak!!This study found three types of acceptance or interpretation by netizens of Gus Miftah's preaching content, namely the dominant hegemonic position by 15 mad'u, the opposition position by 80 mad'u, and the negotiation position by 5 mad'u. The diversity of interpretations or meanings expressed by mad'u towards Gus Miftah's preaching is influenced by different cultural backgrounds, which in turn produce diverse arguments, namely humanity and religion.
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