THE UTILIZATION OF YOUTUBE AS A MEDIUM OF DA’WAH

A Study on the YukNgaji Community Channel

Abstract

This study aims to describe the utilization of YouTube as a medium of da’wah by the YukNgaji community in fostering enthusiasm for learning Islam among diverse audiences. The research employed a literature study to trace and collect data from credible sources such as articles, journals, research reports, theses, and other relevant documents. The findings of this study reveal three main points. First, the YukNgaji community disseminates da’wah by producing discussion-based videos among its members, addressing various topics from an Islamic perspective and making them widely accessible through YouTube. Second, YukNgaji effectively leverages YouTube features such as Shorts, livestreaming, playlists, premium services, and subscriptions to expand the reach of its da’wah. Third, the community organizes its content into structured segments, including Dunia dalam Derita, KKPTYTPDS, Main Yuk, YN Band, What’s Your Story, Q&A, K-pop and Gaming, YN Quiz, Topik Viral, and KamuGaSendiri. In conclusion, YukNgaji demonstrates how YouTube can be optimized as a dynamic platform for Islamic da’wah by integrating creativity, media strategies, and thematic segmentation to engage audiences across different backgrounds.