Strategies for Developing Islamic Da'wah and Counseling on Tiktok

Content by Ustadz Adi Hidayat

Abstract

The development of digital technology has driven significant changes in da'wah methods, from conventional to digital da'wah. TikTok, as a social media platform with a predominantly young user base, has become a new space for spreading Islamic teachings. This study aims to identify the da'wah and Islamic counseling strategies of Ustadz Adi Hidayat (UAH) through his TikTok account @ustadzadihidayaatt, analyze the integration of da'wah with Islamic counseling, and examine its positive influence on followers. The method used is descriptive qualitative with observation and documentation techniques of UAH's TikTok content. The results show that his da'wah strategy applies physiological, sociological, and psychological principles, as well as da'i expertise, effectiveness, and efficiency. UAH utilizes the short-form media platform TikTok to convey Islamic teachings in concise, argumentative language that is relevant to the needs of the younger generation. The integration of Islamic counseling takes the form of spiritual advice, solutions to life problems, and guidance based on verses from the Qur'an and hadith, such as Surat Al-Insyirah, Al-Fatihah, and hadith about the heart. The positive impact is evident in the improved mental, spiritual, and social well-being of followers, who feel more calm, optimistic, and close to Allah. This study confirms that TikTok is effective as a medium for Islamic preaching and counseling that is adaptive to the psychological needs of the community in the digital age.