The Effectiveness of Youtube as a Platform for Islamic Da’wah and Counseling for Generation Z in the Digital Era
Keywords:
YouTube, Preaching, Islamic Counseling, Generation Z
Abstract
This study aims to examine the effectiveness of YouTube as a platform for Islamic preaching and counseling for Generation Z in the digital era. Using a literature study approach, this research analyzes various relevant sources, including books, scientific journals, and articles obtained from the internet. The findings show that YouTube is effective as a medium for Islamic preaching and counseling for Generation Z in the digital era. The platform can deliver messages in an engaging, easy-to-understand manner and align with the characteristics of Generation Z, who are closely connected to interactive visual content. Proper utilization of YouTube can enhance audience engagement and support the achievement of Islamic preaching and counseling objectives. This study recommends the development of creative and innovative content based on the needs of Generation Z to make preaching and counseling more relevant and optimal.
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Asmadin, & Silvianetri. (2022). Need Asesmen Non Tes Bimbingan. Jurnal Pendidikan Dan Konseling, 4(4), 655.
Dwi, A., Nasution, N., Suwarno, R., Hasibuan, H. M., Aritonang, I., & Sikumbang, A. T. (2024). Analisis Efektivitas Dakwah Channel YouTube Khalid Basalamah Official: Peran Interaksi dan Keterlibatan Audiens. Madania: Jurnal Ilmu-Ilmu Keislaman, 14(14), 110–118. Retrieved from https://ejournal.uin-suska.ac.id/index.php/madania/article/view/33018/11354
Hamdan, H., & Mahmuddin, M. (2021). Youtube sebagai Media Dakwah. Palita: Journal of Social Religion Research, 6(1), 63–80. https://doi.org/10.24256/pal.v6i1.2003
Hamid Bashori, A., & Jalaluddin, M. (2021). Dakwah Islamiyah Di Era Milenial. Jurnal Komunikasi Dan Penyiaran Islam, 1(2), 89.
Hamzah, A., & Komunikasi Penyiaran Islam, M. (2021). Dakwah di Masa Pandemi. Sukabumi: Tim CV Jejak.
Kamil, R., & Laksmi. (2023). Generasi Z, Pustakawan, dan Vita Activa Kepustakawanan. BACA: Jurnal Dokumentasi Dan Informasi, 9008(105), 25–34. https://doi.org/10.55981/baca.2023.1119
Kartini. (2022). KEBUTUHAN MANUSIA KEPADA DAKWAH (Studi Tafsir Al Qur ’an Atas Ayat 30 Surat Ar-Rum). MADANI: Jurnal Ilmiah Manajemen, 1(2), 140–141. https://doi.org/10.5281/zenodo.7814280
Marti, A., Nuzuli, A. K., & Firtanosa, A. (2023). Peran Video Dakwah di Youtube dalam Meningkatkan Kesadaran Keagamaan pada Remaja di Era Digital. Calathu: Jurnal Ilmu Komunikasi, 5(2), 102–118. https://doi.org/10.37715/calathu.v5i2.3994
Muchlas, Setiawan, F., & Tauvani Somae, E. (2022). Dakwah Muhammadiyah Dalam Masyarakat Digital: Peluang dan Tantangan. Yogyakarta: UAD Press.
Nanda Ivan, R., Annisa, O., & Aidil Armi, M. (2022). Implementasi Strategi Penanganan Krisis Komunikasi Era Digital: Studi Kasus Konten Youtube Podcast Deddy Corbuzier Bersama Ragil Mahardika. Citizen : Jurnal Ilmiah Multidisiplin Indonesia, 2(3), 530–542. https://doi.org/10.53866/jimi.v2i3.144
Noviana Aini. (2023). Pemanfaatan Media Dakwah Platform Digital di Era Generasi Z. CBJIS: Cross-Border Journal of Islamic Studies, 5(2), 109–116. https://doi.org/10.37567/cbjis.v5i2.3184
Prasetyo Utomo, T. (2020). Literasi Informasi Di Era Digital Dalam Perspektif Ajaran Islam. Buletin Perpustakaan, 3(1), 61.
Suhaimi, Y., & Bashori, A. H. (2024). Efektivitas Penggunaan Teknologi Dalam Pelaksanaan Bimbingan Penyuluhan Islam. Berkala Ilmiah Pendidikan, 4(1), 28–34.
Supriadi, S., Ronda, M., & Widaningsih, T. (2023). Persuasive Communication through Social Media Study of the Factors Influencing The Effectiveness Of Da’wah Communication Through Youtube Media. Asian Journal of Engineering, Social and Health, 2(9), 1024–1040. https://doi.org/10.46799/ajesh.v2i9.133
Taufikurrahman, T., & Setyowati, E. (2024). Sistem Komunikasi Dakwah di Era Digital Melalui Instagram, Tiktok, Youtube. Al-Mada : Jurnal Agama, Sosial, Dan Budaya, 7(1), 103–116. Retrieved from https://e-journal.uac.ac.id/index.php/almada/
Tomi, H., & Saputri, S. (2020). Tantangan Dakwah Dalam Arus Perkembangan Komunikasi Media Sosial. Al-Hikmah: Jurnal Dakwah Dan Komunikasi, 7(1), 50–60.
Wibowo, A. (2019). Penggunaan Media Sosial Sebagai Trend Media Dakwah Pendidikan Islam Di Era Digital. Jurnal Islam Nusantara, 3(2), 339.
Zaid, B., Fedtke, J., Shin, D. D., El Kadoussi, A., & Ibahrine, M. (2022). Digital Islam and Muslim Millennials: How Social Media Influencers Reimagine Religious Authority and Islamic Practices. Religions, 13(4). https://doi.org/10.3390/rel13040335
Published
2025-11-18
How to Cite
Maesa Ayu Rohmatus Sa’diah, M., & Alyawanda Aqlinna Hanif. (2025). The Effectiveness of Youtube as a Platform for Islamic Da’wah and Counseling for Generation Z in the Digital Era. Proceedings Of International Conference On Islamic Counseling Studies (ICONICS), 2, 525-536. Retrieved from https://proceedings.uinsa.ac.id/index.php/ICONICS/article/view/3567
Section
Articles
