The Effectiveness of Digital Platforms in the Implementation of Islamic Da’wah and Counseling

Abstract

This study examines the effectiveness of digital platforms in Islamic da’wah and counseling, emphasizing how social media, communication applications, and online counseling services have expanded the reach of da’wah and facilitated access to religious guidance. The research approach involves an in-depth analysis of existing literature, categorizing information by theme to understand the integration of technology and spirituality in digital da’wah and counseling practices. Specifically, this study explores the positive impacts of digital platforms, including their potential to enhance participation and accessibility, while also analyzing emerging challenges such as data privacy issues and the misuse of personal information. In addition, it elaborates on key concepts of digital da’wah and digital counseling, underscoring the importance of merging technology and spirituality in modern religious practice. Furthermore, the research highlights the need for specific strategies to optimize the use of technology without compromising Islamic spiritual values, as well as the relevance of improving digital literacy among preachers and counselors. Therefore, the success of digital da’wah and counseling is not only determined by the quality of content and user engagement but also by the ethical standards governing digital interactions. Enhancing digital literacy grounded in Islamic principles, along with strict ethical supervision, is essential to ensure that da’wah and counseling activities conducted through media platforms continue effectively and sustainably in the digital era.