Evaluation of Digital Da'wah and Counseling Programs in the Modern Era
Abstract
This study explores the phenomenon of digital da'wah and counseling in the modern era, which is rapidly developing along with high internet penetration and digital technology adoption in Indonesia. With the national internet penetration rate reaching 80.66% by 2025, online platforms such as social media have become vital means for disseminating religious messages and spiritual guidance. This study aims to analyze the definition, objectives, and scope of digital da'wah and counseling programs, and to formulate an evaluation-based development framework to optimize their impact on society. This study uses a literature review method with a descriptive qualitative approach, collecting data from various relevant literature to understand the concept, implementation, challenges, and opportunities in the integration of technology and spirituality. The results show that the evaluation of digital da'wah and counseling programs is a systematic process to assess the program's relevance, effectiveness, efficiency, impact, and sustainability. Key challenges identified include limited access due to the digital divide, as well as ethical and privacy issues regarding sensitive user data. To address these challenges and ensure continuous improvement, evaluation-based development steps are recommended, including comprehensive analysis, specific corrective action planning, and ongoing implementation and monitoring. Academically, this research is expected to enrich the scientific treasury and provide an evaluation framework, while practically it can serve as a guide for platform managers, counselors, and policy makers in designing and evaluating effective and ethical digital da'wah and counseling programs.
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