Digital Da’wah as Spiritual Therapy: Analyzing Habib Ja’far’s Counseling Approach To Gen-Z Depression

Abstract

This article explores the phenomenon of depression among Generation Z by integrating a cognitive psychological perspective with the approach of digital da’wah counseling. According to Aaron T. Beck’s theory, depression arises from cognitive distortions that form the Cognitive Triad of Depression negative views of oneself, the world, and the future. Meanwhile, Johann Hari emphasizes that depression is closely linked to the loss of connection with nature and with other human beings. This disconnection deprives individuals of opportunities to restore balance through outdoor activities that stimulate happiness hormones and through meaningful social interactions that provide emotional support and empathy. Within this context, the study highlights the importance of a contextual and empathetic da’wah approach, exemplified by Habib Ja’far through his digital channel Jeda Nulis. His method integrates Islamic spiritual values with modern counseling principles, making da’wah not only informative but also therapeutic. The research employs a qualitative content analysis of the video “Why Is Gen-Z Easily Depressed? (ft. Hasan Askari)” to uncover the embedded messages and counseling values. The findings indicate that digital da’wah incorporating counseling principles can serve as an effective form of spiritual therapy to address Gen-Z’s mental health crisis, provided it is delivered through empathetic communication, a humanistic approach, and ethical use of digital media.